Turn on your favorite song and listen to it for a few minutes. What do you notice about it? Do you feel carried away on a journey through the ups and downs of the song? Ever wonder how songwriters do that?

Let’s take a step away from music now. Go to your favorite design and look at it. Is your eye pulled to particular areas on the page? Do you feel drawn more to one area or another? How is it accomplished? Perhaps through the use of arrows, curves, or other design elements.

This is flow. Ya’ve either got it or ya don’t! This is how we’re going to make a design really sing.
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