Tools commonly referenced in “Designer Wanted” articles often include inDesign, Illustrator, and Photoshop. I’m going to take for granted that the reader already realizes the purpose of inDesign as a print media platform, and more narrowly focus on the use of Illustrator and Photoshop in design.

By definition, Illustrator’s output files are vectors, meaning that they are saved differently than Photoshop’s. When resized, they lose less of their value because they are saved as points and curves, whereas a Photoshop file would lose much of its value as its resolution became bigger as it would become more and more pixellated or “fuzzy”. For more information (and probably a better definition of what vector artwork is), please view this page.

Of course, you can use any range of image editing software that you wish, whether GIMP or your choice of vector program, but as a designer I have found Adobe’s programs more intuitive and thus have continued to use them for years. As such, I will focus on these two programs by name. Read more »

Most of what you’re about to read may or may not come off as “common sense.” If you feel this way, then look at your life. Are you applying these steps to your life? Do you feel you need a set path for becoming a great designer? Then keep reading.

The rule of thumb has always been “practice makes perfect.” Then we’re told that we will never be “perfect,” but our imperfections are our true perfections – we just need to find a way to bring out our best. Read more »

It happens to the best of us. We’re doing great with our business, finish off the last client file, and then…

Suddenly nothing.

We find ourselves scrambling to try and make ends meet, and worry and fret that perhaps going into freelance design wasn’t that great of an idea. Our savings begin to burn up, and we panic.

What can be done? Read more »

I’ve read iPad rumors like a hound. It’s been one of my few tech industry predilections. Most things with Apple generally are, considering how much of an Apple fangirl I’ve become following the purchase of my iMac.

Now, I like the name of the device, and initially I was very impressed with the surface, just like I am with all of Apple’s products. I’ve always had a huge amount of respect for Apple’s interface design team (considering that it’s their interface I’m most rabid about), but as I dug into the technical specifications… I kind of took a step back. It certainly wasn’t what I expected, which was exactly what Apple had promised, but I don’t think they really meant it in the sense that I found it to be “unexpected.” Read more »

Turn on your favorite song and listen to it for a few minutes. What do you notice about it? Do you feel carried away on a journey through the ups and downs of the song? Ever wonder how songwriters do that?

Let’s take a step away from music now. Go to your favorite design and look at it. Is your eye pulled to particular areas on the page? Do you feel drawn more to one area or another? How is it accomplished? Perhaps through the use of arrows, curves, or other design elements.

This is flow. Ya’ve either got it or ya don’t! This is how we’re going to make a design really sing.
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